Monday, October 29, 2012

Video Traffic Academy: The Complete Guide to Video Marketing ...

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Source: http://incbizzmarketingtips.com/1409/video-traffic-academy-the-complete-guide-to-video-marketing-making-great-videos-and-youtube/

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Friday, October 26, 2012

Guest Post: Is The World Abandoning The U.S. Economy - Zero Hedge

Submitted by Brandon Smith of Alt-Market blog,

Go to any university, any center of equities trade, any meeting place for financial academia, any fiscal think tank, and they will tell you without the slightest hint of doubt in their eyes that the U.S. economy is essential to the survival of the world.? To even broach the possibility that the U.S. could be dropped or replaced as the central pillar of trade on the planet is greeted with sneers and even anger.? But let?s set aside what we think (or what we assume) we know about the American financial juggernaut and consider the sordid history of the money powerhouse myth.?

Germany, especially in the decade leading up to WWI, was an industrial giant, rivaling Britain in the production of raw commodities like steel, as well as the banking envy of the world.? I?m sure very few economists of the era would have given any credence to the idea that the German foundation would in the near future collapse into hyperinflationary ruin.? However, that is exactly what it did.? In the span of 10 to 15 years, Germany was completely supplanted as the shining beacon of economic prosperity, never to return to a similar glory.

The British Empire from WWII up until the late 1950?s was the primary force in the global trade of oil, and the pound-sterling was dominant in the export and import of raw petroleum between nations.? Extreme debt obligations and draining interventions in the Middle East set Britain on the path to currency devaluation, and the loss of its coveted reserve status.?

The point is, there is no such thing as an invincible economy, especially if it is predicated on overt debt creation, fiat printing, and reckless foreign policy.? When it comes down to the raw data, the American system is just as fragile as any corrupt third world shanty-town nation.?

The possibility of a U.S. without financial hegemony is very real.? To understand that this possibility exists is one thing; to understand that the process of destabilization has already begun is another.? Many analysts with their heads stuck in the mainstream clouds attempt to argue against the ?theory? of foreign markets decoupling from the U.S., not realizing that their entire debate platform is pointless because the decoupling is happening right under their noses??

The recent press covering the ongoing plan by BRIC nations (or ?BRICS? if you count the latest bilateral agreements with South Africa) to establish their own supranational banking hub merely highlights the fact that developing countries are not simply ?talking? about decoupling from the United States, they are taking actions to make it happen:

http://www.bloomberg.com/news/2012-10-16/goldman-sachs-s-o-neill-sees-brics-bank-gathering-momentum-1-.html

The response from mainstream financial analysts is, of course, that the project for a BRIC bank will fail.? Their argument, however, usually revolves around the assumption that this new central bank is designed to ?compete? with the IMF, and is a merely an overreaction to the IMF and World Bank?s failure to give developing nations more inclusion in decision making processes.? I see no evidence that the BRICS are trying to create a counter-system which would conflict with IMF control.? Instead, it would seem that the BRICS are much more interested in forcing the issue of greater inclusion, and garnering greater favor within the already existing IMF structure:

http://www.reuters.com/article/2012/04/19/imf-idUSL2E8FJ90K20120419

Last year the G20 discussed heightened participation by China and the BRICS in the IMF?s global basket currency, the SDR.? French Finance Minister and later ?elected? IMF chief Christine Lagarde agreed with the idea while stating that certain conditions, including appreciation of the Yuan?s value, would have to take place:

http://www.bbc.co.uk/news/business-12905205

Contrary to the belief that the BRICS are building opposition to the IMF, China has on several occasions called for the EXPANSION of the IMF?s power, as well as widespread circulation of the SDR:

http://www.businessweek.com/news/2011-11-03/chinese-president-hu-calls-for-reform-of-imf-sdr-currency-basket.html

How have the MSM talking heads missed this trend?? Simply put:? Bias, controlled and pre-written talking points from their editors, as well as many half-baked presumptions.? The popular belief amongst financial academia is that the IMF is a product of American economic might, and that the organization will do whatever is in the best interests of the U.S. at all times.? The reality is that the IMF is fast becoming the central authority of economic operations around the globe, and America just happens to be paying the largest ?tithe? to the respective coffers of the banking syndicate.? Do you get more control in the operations of the IRS when you pay more taxes??

The IMF?s goal is world centralization of economic control.? For them, any sovereign nation is expendable in pursuit of the end game, including the United States.? The IMF would not be pushing the issuance of a new world reserve currency to unseat the dollar if they did not intend to follow through, and they certainly would not hobble the greenback if they cared in the slightest about American economic concerns.????

Rather than running counter to the IMF, BRIC partners and the newly realized ASEAN bloc are making themselves indispensible to the globalists, ensuring wider partnership in the near future.? A BRIC central bank is, I believe, a bargaining chip to be used to open the door to more leadership in the IMF while reducing American influence.? To summarize, the BRICS are not in conflict with the IMF, rather, they are in conflict with the U.S., and this conflict is coming to a climax?

Trade amongst BRIC nations continues to climb while exports to the U.S. have diminished.? Between 2001 and 2009, exports and imports between BRICS skyrocketed, even amidst the derivatives collapse:

http://www.bbc.co.uk/news/business-13046521

Last year, ASEAN overtook Japan as China?s third largest trading partner.? With the announcement of increased participation by Japan in the ASEAN bloc this year, the economic body looks poised to eclipse the U.S. and perhaps even the EU as China?s primary source of export and import business:

http://www.channelnewsasia.com/stories/afp_asiapacific_business/view/1197997/1/.html

Meanwhile, overall exports around the world have dropped for five consecutive months in 2012 on slowing demand in the West.?? The expectation of a massive resurgence in consumer demand from the U.S. has been proven unfounded, while the recession in the EU is exacerbating the downturn.? U.S. exporters, who not long ago held dreams of foreign buyers clamoring for goods in the midst of Federal Reserve inflation and dollar devaluation, have discovered that they are instead floundering:

http://www.nytimes.com/2012/10/23/business/global/chinas-slowing-economy-puts-pressure-on-american-exporters.html?pagewanted=all&_r=1&

The mainstream claim is that this is due to a breakdown in general Chinese demand, but with exponential bilateral trade deals (many of which cut out the U.S. dollar completely as a reserve currency) being made between China and major producing and consuming countries, it is clear that this is not just a demand issue in China; it is an ongoing process of removal of the U.S. from the trading picture.? That is to say, China is deliberately reducing purchases of U.S. goods and turning towards BRIC and ASEAN partner countries to fill the void.? This may be the reason why China recently surpassed the U.S. as the top sanctuary for foreign investment:

http://online.wsj.com/article/SB10001424052970203406404578074683825139320.html?mod=asia_home

A Treasury report on China?s status as a ?currency manipulator? already due but now delayed until after the elections may become the catalyst for the final phase of the global shunning of American markets.? With China being presented as a primary issue during the presidential debates, it would seem that regardless of who ?wins? the election there will be strain applied to Chinese trade relations.???

China?s incredible gold buying extravaganzas over the past few years (including an estimated 500 tons in 2011 and another 500 tons so far in 2012) indicate that they are indeed hedging against what they obviously expect will be devaluation in the dollar or multiple currencies around the world including the dollar.? India continues its long tradition of gold buying, while Russia is now increasing its reserves by half-a-billion dollars a month.? These are the actions of countries getting ready for a break in the financial system, not a recovery, and certainly not a return to the old days of American consumer bliss.

The argument over whether or not the BRICS and the rest of the world can drop the U.S. economy and move onward has, ultimately, been rendered obsolete.? Many will claim that a decoupling is impossible, but the fact remains that a decoupling is taking place.? The consequences of this fiscal divorce remain to be seen, and the mainstream could very easily predict disaster for the BRICS.? The real question they should be asking themselves, though, is which countries are better placed to survive such an event?? Is the U.S. economy really built to withstand a loss of the dollar as the world reserve currency?? Is the U.S. prepared for plummeting foreign investment and a reduction in its already dismal production capacity (production taking place by Americans on American soil, that is)?? Is the U.S. really ready for extreme inflation in imported goods (most of the goods we consume)?? Who really needs who more?? It is time for the pundits and average Americans alike to set aside their commercialized and subsidized fake patriotism and question how strong our economy truly is.? To ignore vast weakness today, is to feel vast pain tomorrow?

Your rating: None Average: 4.8 (13 votes)

Source: http://www.zerohedge.com/news/2012-10-25/guest-post-world-abandoning-us-economy

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Thursday, October 25, 2012

Obama assails Romney in bid for women's vote

President Obama gestures while speaking at a campaign event at Ybor Centennial Park in Tampa, Fla., Thursday, Oct. 25, 2012. The president is on the second day of his 48 hour, 8 state campaign blitz. (AP Photo/Chris O'Meara)

President Obama gestures while speaking at a campaign event at Ybor Centennial Park in Tampa, Fla., Thursday, Oct. 25, 2012. The president is on the second day of his 48 hour, 8 state campaign blitz. (AP Photo/Chris O'Meara)

President Barack Obama delivers boxes of Krispy Kreme doughnuts, that he purchased nearby, to firefighters at Fire Station No. 14., during an unannounced visit, Thursday, Oct. 25, 2012, in Tampa, Fla. (AP Photo/Pablo Martinez Monsivais)

President Barack Obama makes an order during unannounced visit to Krispy Kreme Doughnuts, Thursday, Oct. 25, 2012, in Tampa, Fla. Obama, who traveled to Florida for a campaign event nearby, surprised local patrons when he drove up in the morning. (AP Photo/Pablo Martinez Monsivais)

Republican presidential candidate, former Massachusetts Gov. Mitt Romney campaigns at Landmark Aviation at The Eastern Iowa Airport in Cedar Rapids, Iowa, Wednesday, Oct. 24, 2012. (AP Photo/Charles Dharapak)

TAMPA, Fla. (AP) ? A scratchy-voiced President Barack Obama powered through a sleepless drive to get his supporters to vote Thursday and planned to set an example by becoming the first president to cast his own ballot ahead of time.

With a new Associated Press-GfK poll showing that Republican Mitt Romney has erased Obama's 16-point advantage among women, the president tried to keep a GOP abortion controversy alive. The risers behind him stacked with female supporters, Obama made a veiled reference to Indiana Senate candidate Richard Mourdock's comment that pregnancies resulting from rape are "something God intended."

"As we saw again this week, I don't think any politician in Washington, most of whom are male, should be making health care decisions for women," Obama said. "Women can make those decisions themselves."

It was the president's first mention of Mourdock's comment at a rally, but Obama said Wednesday night on "The Tonight Show with Jay Leno" that "rape is rape." His campaign also has been intensifying its criticism of Romney for refusing to pull his support for Mourdock, even though the Republican presidential nominee said he disagrees with Mourdock's comment.

Beyond the statement from an aide, Romney and his aides have tried to avoid the subject. While picking up breakfast at a downtown Cincinnati diner Thursday morning, Romney refused to answer repeated questions about Mourdock's comment and whether he would call for Mourdock to take down a TV ad Romney filmed for him earlier this week.

Ignoring questions from reporters standing a few feet away, Romney instead posed for pictures with kitchen staff and greeted surprised diners during the brief stop at the First Watch cafe.

Romney's campaign reached out to women by sending Ann Romney on daytime's "Rachael Ray" show, where she prepared her meatloaf cakes recipe and took cameras along on a trip to Costco to shop in bulk for family gatherings. Mrs. Romney said that, with 30 mouths to feed, her family always eats buffet-style and that "Mitt is often at the front of the line."

Romney was kicking off a daylong swing through three Ohio towns, sharpening his focus on a state critical to his hopes of winning the White House. The Republican's advisers say their internal data has him tied to win the state's 18 Electoral College votes, but public polling has shown Obama with a slim lead.

Romney is working to cast Obama's campaign as focused on small issues while the Republican ticket is focused on fixing the nation's serious fiscal problems.

"His campaign seems to be smaller and smaller by the day," Romney told more than 2,000 people in an airplane hangar off the tarmac in Cedar Rapids, Iowa, on Wednesday as his campaign plane loomed behind him. "Attacking me is not an agenda for the future."

The AP-GfK poll released Thursday shows the presidential race still a virtual dead heat nationally, with Romney favored by 47 percent of likely voters and Obama by 45 percent. That result is within the poll's 4.2-point margin of error.

Although national polls show the race is close, Romney is struggling to overtake Obama in the state-by-state march to racking up the 270 Electoral College votes needed for victory. Romney has far fewer paths to reaching that threshold than Obama, who starts with more states ? and more Electoral College votes ? in his win column. The race is centered on just nine states, where polls show competitive races: Ohio, Florida, Iowa, New Hampshire, Virginia, North Carolina, Colorado, Nevada and Wisconsin.

The president's morning rally kicked off the second day of his 40-hour battleground state blitz. After spending the night on Air Force One en route to Florida, he was heading to Virginia and Ohio before heading back to the White House.

Shortly after 7 a.m. and less than five hours after his day ended in Las Vegas, Obama was at a Krispy Kreme doughnut shop near downtown Tampa, and minutes later delivered the still warm doughnuts to a nearby firehouse. He said he wanted to come by early ? noting he is not often out this early ? to thank them for all they do.

Obama then spoke to about 8,500 people at a morning rally in Tampa, a swing area of battleground state Florida.

With a full day of campaigning still ahead of him, Obama's voice was already hoarse. But he told the enthusiastic crowd he was "just going to keep on keeping on until every single person out there who needs to vote is going to go vote."

He noted to cheers that he was going to Chicago later Thursday to participate in early voting and that first lady Michelle Obama already mailed in her ballot.

Obama's campaign also announced joint rallies Monday with Bill Clinton in Orlando, Fla., Youngstown, Ohio, and Prince William County, Va. The president also picked up an endorsement from former Secretary of State Colin Powell, a Republican who supported Obama in 2008. Powell praised Obama's handling of the economic recovery, telling "CBS This Morning," ''I think we've begun to come out of the dive and we're gaining altitude."

___

Hunt reported from Cincinnati. Associated Press writers Nedra Pickler and Julie Pace in Washington and Steve Peoples in Cincinnati contributed to this report.

__

Follow Ben Feller at http://www.twitter.com/BenFellerDC

Follow Kasie Hunt on Twitter at http://www.twitter.com/kasie

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2012-10-25-Presidential%20Campaign/id-811dac27762c4d4f8ae5bd33bd0d5a94

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Helpful Points About Mobile Sports Betting - Arts & Entertainment ...

With regards to putting bets plus monitoring the chances for their preferred sports gamble, mobile sports betting has provided individuals much more flexibility. From football to horse racing, enthusiasts have already been gambling around the outcome of a number of sports for hundreds of years. Nowadays, with online bookmakers as well as casinos ? plus a variety of mobile apps created for each and every ? it is easy for both brand new and also experienced bettors to keep up with the action anytime, from anywhere.

Mobile Betting On Sports

Many people are by now knowledgeable about online sports betting. Sports books are offered around the globe and offer a chance to place wagers on a variety of sports, including basketball, soccer, cricket, and much more. Websites like these enable people to browse the accessible wagers and review their odds, as well as deposit funds and put bets on their own predicted outcome. When someone places a fantastic bet, the sportsbook deposits the profit into the player?s account. A percentage from the earnings is often subtracted as a commission to the bookmaker.

Betting on the Move

To meet the demands as well as expectations of the online gambling area, many casinos and bookies provide applications for mobile devices to ensure that customers can continue to access their own accounts whenever they?re away from a pc. Mobile casino and gambling apps are downloaded on the user?s cell phone or other backed mobile device. With the app installed, individuals can savor the top features of their most favorite betting website with all the added ease of availability on the go.

Starting Out?

Mobile sports betting is quite similar to placing bets through an online bookmaker. Those who already have a bank account with a reliable sportsbook may usually just set up the application and sign into their account with the same password and username that they use online. Those people who are a new comer to sports betting only have to setup an account to get started. This can be achieved via the mobile phone with lots of applications, but it?s often easier for the gamer to set up their own account from their home computer. In either case, it takes only seconds to join the action.

Creating Deposits

Aside from setting up an account with an online sportsbook or casino, people will also need to fund their own accounts just before putting any wagers. Several mobile applications allow gamers to create deposits using their own mobile phones or maybe pc tablets, but again, it is usually simpler to perform this from a desktop computer. Once the account has the minimum funds needed by the casino, a person can use his or her mobile phone to examine the current chances, put wagers, monitor the results, and also hopefully win big.

The Very Best Mobile Betting Sites

Not all online bookmakers offer applications for mobile betting, however there are tons that do, and a number of casinos offering sports betting and access to a variety of games for an exciting mobile gambling experience. Depending on the nation that the gambling web site is certified through, there might be restrictions on who could set up an account and also the currency used. Make sure to browse the terms and conditions before selecting a mobile bookmaker. Also keep an eye out for bonus deals that sportsbooks might provide to mobile sports players. Developments in technology keep gambling even more thrilling and handy for that gamers who love it. Mobile betting plus casino apps are obvious proof.

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Source: http://blog-arts-entertainment.mysurechoice.com/3651/helpful-points-about-mobile-sports-betting/

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Source: http://mccalldemetrius.typepad.com/blog/2012/10/helpful-points-about-mobile-sports-betting-arts-entertainment.html

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Source: http://angara-ferguson.blogspot.com/2012/10/helpful-points-about-mobile-sports.html

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Emma Watson returning to Brown University in 2013

emma-watson-oxford.jpgEmma Watson might be an internationally famous movie star, but she knows the value of higher education. That's why the "Perks of Being a Wallflower" star has decided to return to Brown University to finish her undergraduate degree in 2013.

The "Harry Potter" alum's rep tells Gossip Cop that Watson will re-enroll at the Ivy League school for the winter 2013 semester. The actress began her studies there in 2009 before leaving in 2011. She also spent a semester abroad at Oxford University in her home country of England (pictured above).

Watson told Parade in 2010 that she does enjoy some anonymity in her college life. "My best friend at Brown has never seen a 'Harry Potter' movie or read the books," Watson said. "And one guy I dated didn't know anything about the films, much less that I was one of the stars, which I found hilarious."

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Source: http://blog.zap2it.com/pop2it/2012/10/emma-watson-returning-to-brown-university-in-2013.html

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Wednesday, October 24, 2012

Apple 13-inch Retina MacBook Pro hands-on!

Apple 13inch Retina MacBook Pro handson!

Apple just introduced its second Retina display MacBook: the 13-inch MacBook Pro, which starts at $1,699 and is shipping today. Just months after the 15-incher was gifted with a display that packs more pixels than your existing HDTV, the 13-inch sibling is receiving similar treatment. Unveiled today in San Jose alongside the iPad mini, the intensely dense 13-inch MBP is true to the rumors -- there's a 2,560 x 1,600 panel, a pair of Thunderbolt ports, a full-size HDMI socket and a MagSafe 2 power connector. Unfortunately, those yearning for a Retina-equipped MacBook Air won't find their dreams fulfilled just yet, but you can bet that holdouts will most certainly give this guy a look.

For starters, it's wildly thin. No, not manilla envelope thin, but thin enough to slip into most briefcases and backpacks without the consumer even noticing. Outside of that, it's mostly a shrunken version of the 15-incher let loose over the summer. The unibody design is as tight as ever, with the fit and finish continuing to impress. In my estimation, this is Apple's most deliberate move yet to differentiate the 13-inch MacBook Pro from the 13-inch MacBook Air. On one hand, power users longing for a highly portable laptop can rejoice; on the other, this could be seen as reason for Apple to restrict the use of Retina displays to its Pro range for the foreseeable future.

Compared to the 1,280 x 800 resolution of the non-Retina 13-inch MBP, the new display is particularly stunning. Text has never looked more crisp, and colors are stupendously vibrant. Of course, apps, websites and graphics that haven't been optimized for Retina still look like utter rubbish, and as more Apple machines transition to these panels, the outcry is going to get even louder. But, hopefully, it'll light a fire under developers to get with the program.

Continue reading Apple 13-inch Retina MacBook Pro hands-on!

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Apple 13-inch Retina MacBook Pro hands-on! originally appeared on Engadget on Tue, 23 Oct 2012 14:31:00 EDT. Please see our terms for use of feeds.

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John Birch Society protests Belfast's ... - Bangor Daily News

BELFAST, Maine ? The lunchtime crowd walking downtown on Wednesday may have wondered what ICLEI is and why it needed to be kicked out of town, as banners held on all four corners of the intersection of Main and High streets urged be done.

Protesters from the John Birch Society, a conservative group formed in 1958 to push for limited government and personal freedoms, said that the city was a member of the International Council on Local Environmental Initiatives. That group advocates for municipal policies that reduce energy consumption and mitigate climate change.

The John Birch Society protesters ? about a dozen in all ? also drew a connection between ICLEI and the United Nations? Agenda 21, a land-use planning initiative.

But it turns out the city is not a member of ICLEI.

A city committee, the Belfast Climate and Energy Committee, joined ICLEI and paid the $600 annual dues a few years ago to get information about how to reduce energy consumption in municipal buildings and promote similar strategies for residences and businesses, Belfast Assistant Planner James Francomano said Wednesday.

Roger Lee, a three-term city councilor seeking a fourth term, was a member of that committee and said Wednesday it is essentially defunct. The city stopped paying dues to ICLEI in 2010, but the organization?s website still lists Belfast as a member.

Hal Shurtleff of Boston, a regional field director of the John Birch Society who was among the protesters, said he concluded that Belfast was a member by reviewing ICLEI?s website. Wednesday?s protest was still valid, he said after the banners were taken down, because ICLEI is part of a larger effort to limit personal freedom.

?ICLEI is one tentacle? of other, larger efforts to impose limits on personal freedom, he said.

Two women holding the banners joined Shurtleff in denouncing ICLEI, saying the organization wanted to prevent people from purchasing certain kinds of vehicles and ending single residences because of their impact on climate change. Shurtleff said climate change was a myth.

Shurtleff is scheduled to present information about Agenda 21 at 7 p.m. Wednesday, Nov. 7, at the Belfast Free Library.

City officials contacted ICLEI Wednesday to ask that Belfast be removed from the list of members.

Lee expressed dismay that ICLEI was cast as a villain.

?They?re a perfectly fine organization. They?re assisting municipalities all over the world,? he said.

Membership allowed the committee to receive software to estimate how energy use might be cut in municipal buildings. Committee members also were able to attend regional meetings to learn what other towns and cities were doing on the energy-efficiency front, Lee said.

?It?s pretty small-scale stuff,? he said. ICLEI does have ?a particular regimen they want you to follow. Our committee never did that.?

The city has improved energy efficiency at City Hall, and plans to do the same at the police station, the Belfast Free Library and the Boat House, Lee said.

A handout given to pedestrians on Wednesday featuring Shurtleff?s photo and biography noted that ? Agenda 21 will require a profound reorientation of all human society, unlike anything the world has ever experienced.?

During the protest, Shurtleff said planning and environmental initiatives conflicted with the personal liberty protections of the U.S. Constitution.

Lee remained perplexed.

?It?s hard to even understand [the protesters?] position,? Lee said. ?Apparently there?s something wrong with trying to live sustainably.?

Source: http://bangordailynews.com/2012/10/24/news/midcoast/john-birch-society-protests-belfasts-environmental-affiliation/

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Microsoft's Windows 8: Pondering the launch scenarios

surface3
Will the Surface carry team Microsoft?

Microsoft launches Windows 8 this week the company's mobile and tablet strategy depends on how the operating system is received. Perhaps the biggest wild card is guessing how fast Windows 8 will be adopted.

The user interface is different. The hardware choices are all over the place. It's unclear whether Windows 8 will be able to bridge smartphones, tablets and PCs. And no one knows how Microsoft's Surface or these newfangled hybrid devices will fare.

In other words, anyone who tells you how Windows 8 will play out in the market place is full of it. The Windows 8 launch could be a simple binary event: It'll thrive or dive. Or Windows 8 may land somewhere in the middle.

Related:?Apple's Mac moves take advantage of Windows 8 hardware uncertainty?|?Windows 8's competition is Google first, Apple iPad second?|?Windows devices: A cure for the post-PC plague??|?Windows 8 is the new XP?|?Delaying Windows Upgrades: Do You Feel Lucky?

For me, the hardware in the Windows 8 equation is a total grab bag. As I noted on Wednesday, the Wintel ecosystem is throwing devices up against a wall to see what sticks. The devices that have revolved around Windows 8 are plentiful and unknown commodities.

On the software side of the equation, Windows 8 requires a learning curve. And some gestures just aren't intuitive. Windows 8 with a mouse annoys me. A touchscreen laptop seems to work well with the OS. I had to try a bunch of devices to figure out which one would work for me. Everyone will have to go through the same process.

Add it up and it's a leap of faith to just close your eyes and preorder something---including the Surface. The people who preorder blindly may become the biggest critics of Windows 8.

I'm not going to bother making some big prediction. If I were to guess, I'd say Windows 8 will launch, a few loud folks will scream and a backlash will ensue, word of mouth will be so-so at best and then Windows 8 will ultimately be adopted. Multiple pundits will call Windows 8 a failure prematurely and could be proven wrong.

With that backdrop it's worth pondering the rollout scenarios. Here's a look at the three scenarios in order of probability.

  1. A flurry of activity and then a slow crawl. There's just no way that the average bear is going to get Windows 8 in just a few seconds. Windows 8 on a tablet works well. Windows 8 on a laptop or PC can annoy you. Half of the Windows 8 adopters will reside in desktop mode so the OS acts like Windows 7. Under this scenario, Microsoft will take a perception hit and then recover. Ultimately, Windows users will get on board with the latest release. It could take a year before Windows 8 gets its hero device that's mainstream. Under this scenario, Microsoft's Surface does ok, but isn't a cult favorite.
  2. The big bang. Microsoft's Windows 8 adoption and buzz is carried by the Surface. Hardware partners are angry and flopping, but Microsoft's bet pays off. The worries about Windows 8's learning curve are overblown. People get it and Windows 8 pulls Windows Phone demand along. Microsoft executes on its multiscreen strategy and grabs some market share. In addition, Microsoft grows its app selection and developers see it as a viable mobile player. Nevertheless, the mobile world remains the domain of Apple and Google's Android. Microsoft becomes a solid No. 3 and enterprises put the software giant in their mobile plans.
  3. Vista redux. Windows 8 stumbles out of the gate and makes no dent in the post-PC market. After early critics dominate the discussion, consumer word of mouth kills Windows 8. People with convertible tablet/laptop devices are openly mocked. Microsoft's influence wanes. After the Windows 8 debacle, Microsoft begins to ponder a breakup. Xbox is spun off in a unit. The consumer division separates from Microsoft's enterprise unit, which by the way carries the company going forward. Microsoft ceases to be everything to everyone and focuses on business technology.

Those three scenarios could ultimately blend together and as usual the truth probably lies somewhere between No. 1 and No. 2. A complete failure is possible, but Windows 8 is compelling. This view has been influenced by my 10-year-old daughter. I installed Windows 8 on an old laptop and handed it to her with one request: Tell me what you think?

On day one, she went with the desktop mode right away. She called the Windows 8 interface weird. Two weeks later she was messing around with the Windows 8 interface as the Windows 7 view faded away. In other words, Windows 8 grew on her. Windows 8 probably still ranks behind Mac OS X and Windows 7, but has appeal. That Windows 8 adoption curve, however, may take time.

Source: http://www.zdnet.com/microsofts-windows-8-pondering-the-launch-scenarios-7000006269/

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Tuesday, October 23, 2012

Google Search app launches for Windows 8, and it?s a gateway to all other Google apps

Microsoft officially launches Windows 8 on Friday, and as expected we?re really starting to see a slew of new apps hit the Windows Store in the build up to launch.

In the last day alone, we?ve seen Skype, Hulu Plus and Babbel launch applications for the new Metro-style operating system. And now, the mighty Google has thrown another one of its digital hats into the ring with Google Search for Windows 8.

Here?s a quick peek at what it looks like and what you can expect when/if you eventually upgrade to the new OS. And as you?ll see, the new Search app is more than that ? it?s a gateway to pretty much all other Google applications.

Hands-on: Google Search, Windows 8

The installation takes about five seconds, and then you?re good to go. You?re guided through a quick tutorial on how best to navigate the new app ? remember, this is now optimized for both touch and mouse/keyboard. Swipes and taps are the order of the day, if you have a touch-enabled machine.

If you want, you can give it permission to tap your location, or block it:

a3 520x292 Google Search app launches for Windows 8, and its a gateway to all other Google apps

Then, you?ll see the familiar Google Search interface you know and love. You can now start searching immediately without signing in with your Google credentials, or opt to access your account:

b4 520x292 Google Search app launches for Windows 8, and its a gateway to all other Google apps

Here?s where you?ll notice that Search is actually a tonne of Google services rolled into one ? Gmail, News, Google+, Maps, YouTube, Drive?you name it:

c2 520x292 Google Search app launches for Windows 8, and its a gateway to all other Google apps

At first I thought it might launch the Web version of each service in my browser, but it?s all wrapped up nicely within the Search app itself. Indeed, there is a Chrome app available for Windows 8, but I don?t have this installed.

d5 520x292 Google Search app launches for Windows 8, and its a gateway to all other Google apps

All the various apps work exactly as you expect them too, and there were no glitches or nasty surprises in store, bar becoming accustomed to the new navigation actions enabled by Windows 8.

e2 520x292 Google Search app launches for Windows 8, and its a gateway to all other Google apps

For example, to view your searches you can swipe from the top to see the sites you visited most recently, grouped by keywords.

Searchy 520x371 Google Search app launches for Windows 8, and its a gateway to all other Google apps

The search results, as with the browser-based version, start showing up as you type.

f1 520x292 Google Search app launches for Windows 8, and its a gateway to all other Google apps

I gave the voice-search feature a go too and, well, it wasn?t often accurate as you can see in this example, but this isn?t unique to the Windows 8 version of the app. Perhaps it?s my accent:

g1 520x292 Google Search app launches for Windows 8, and its a gateway to all other Google apps

Overall, well, Google Search for Windows 8 behaves exactly as it claims to. Indeed, it delivers far more than I initially expected it would, given that it reels in all Google?s other associated products with it. This actually works better for me than Microsoft?s own Windows 8 Bing Search app, which has separate apps for the likes of Maps.

From Google?s perspective, I?m not sure whether this means we won?t be getting dedicated apps for YouTube and Google Drive, but my hunch says we will likely see standalone incarnations of its services shortly.

? Google Search | Windows 8

Source: http://feedproxy.google.com/~r/TheNextWebGoogle/~3/RwKoxM3DhhA/

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Hang Up and Listen: The Honey, I Badgered the Kid Edition

Listen to "Hang Up and Listen" with Stefan Fatsis, Josh Levin, and Mike Pesca by clicking the arrow on the audio player below:

Hang Up and Listen is brought to you by?Stamps.com.?Click on the radio microphone and enter HANGUP to get our $110 bonus offer.

In this week?s episode of?Slate?s sports podcast Hang Up and Listen, Stefan Fatsis, Josh Levin, and Mike Pesca talk about the Tigers? sweep of the Yankees, Cardinals-Giants Game 7, and the narratives associated with postseason baseball. They also discuss the rise of the no-huddle offense in the NFL, and whether it represents a fundamental shift in how football is played. Finally, they examine Sports Illustrated?s cover story on LSU?s Tyrann Mathieu and the role that investigative reporting should play in college athletics.

Here are links to some of the articles and other items mentioned on the show:

Podcast production and edit by Mike Vuolo. Our intern is Eric Goldwein.

Source: http://feeds.slate.com/click.phdo?i=22f2ded905ba35e1a7606e0138abbc09

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Nokia Lumia 920 pre-orders reappear: $699 off-contract at Negri Electronics

Nokia Lumia 920 preorders reappear $699 offcontract at Negri Electronics

If you missed Best Buy's early pre-order showing of the Lumia 920 (which soon disappeared) then you might be interested in stumping a headier amount for the same handset, off-contract. Negri Electronics is now listing the device at $699, but minus those monthly payments to AT&T. The online retailer has the yellow iteration, while it's also stocking the Lumia 820 free from contract restrictions -- and in red -- for $599. The site is sticking resolutely to that pre-order label on both, however, with no mention of a possible delivery date just yet.

Filed under: , ,

Nokia Lumia 920 pre-orders reappear: $699 off-contract at Negri Electronics originally appeared on Engadget on Mon, 22 Oct 2012 11:09:00 EDT. Please see our terms for use of feeds.

Permalink Pocketnow  |  sourceNegri Electronics  | Email this | Comments

Source: http://www.engadget.com/2012/10/22/nokia-lumia-920-pre-orders-reappear-699-off-contract-at-negri/

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Monday, October 22, 2012

Trevor Cook: Time to rethink unions ALP connection

Cook_homeThis article was originally published in worksite, a website produced by the work and organisational studies centre at the University of Sydney.

Structure is destiny. Organisational structure is often overlooked in discussions about the future of the ALP. Yet, structure heavily influences candidate selection and therefore parliamentary leadership. In an increasingly presidential style electoral system, how caucus is chosen, and its composition, could scarcely be more important. Further, structure shapes the relationship between the party and the broader community. The ALP's model of union affiliation, the defining characteristic of labour parties, made sense in a blue-collar past. Now it is a cause of a growing disconnect between the ALP and other sections of the Australian community.

This thesis presents a case study of the impact of union revitalisation on weakening links between unions and social democratic (including labour) parties. It covers the national relationship between unions and the Australian Labor Party (ALP) over the period from 1996 to 2010. This period includes two remarkable episodes: the Prices and Incomes Accord between the Australian Council of Trade Unions (ACTU) and the ALP, which was a feature of the Hawke and Keating Governments from 1983 to 1996; and, the Your Rights at Work (YR@W) campaign conducted by the ACTU, from 2005 to 2007, against the Howard Government's WorkChoices legislation.?


I argue that the national unions-ALP relationship has undergone a partial transformation towards greater independence, but has not (yet) been able to find a sustainable balance between the dependence of the social democratic type of unions-party relationships and the independence of the pressure group type.?

Affiliation is the major institutional feature of social democratic unions-party relationships that distinguishes them from the pressure group type. Affiliation strengthens the links between unions and political parties by facilitating union influence over party policy and public office candidate selection. Affiliation privileges unions over other social groupings seeking to influence political parties. In the pressure group type, the political exchange between unions and political parties is less certain. Union movements have generally achieved better policy outcomes through affiliation than without it; that is, other things being equal, internal lobbying is a superior political strategy for unions than external lobbying.?

Union movements in Western countries are using pressure group tactics, often borrowed from unions in the United States of America (USA) and premised on political independence, to augment the declining political resources they traditionally derived from high union densities and close associations with political parties. The Australian union movement was an early adopter of this approach.

The desire to adopt a more independent stance also reflects changing union member and voter attitudes that now place little value in the traditional relationship between unions and the ALP. The modern ALP places little value on union contributions to policy development, usually ranking them alongside the contributions of other pressure groups.?

Conversely, union members are increasingly suspicious about the value of the unions-ALP relationship and often prefer to see their organisations fighting outside the tent rather than playing the 'insider game'. Campaigning, the ACTU leadership also believes, based on US experience, is the way to recruit and retain members.

Two types of unions-party relationship co-exist at the national level in Australia. There is a receding social democratic type relationship characterised by the dependence of unions on the ALP; and, there is an emerging pressure group type relationship which is premised on the independence of the union movement and the capacity of both unions and the ALP to broaden their engagements with like-minded community organisations and, in the case of the ACTU, other political parties.?

A politically important contradiction has resulted from this co-existence of two relationship types because the social democratic relationship is characterised by 'restraint and quiet influence' (i.e. the insider game of deals between leadership elites) and the pressure group type is characterised by the 'generally adversarial nature of membership activism' and high-profile public campaigns targeted at both ALP and conservative governments.

Unions and the ALP seek to manage this contradiction by maintaining a balance between dependence and independence. Many interviewees spoke of the need to 'get the balance right' and to be able to position the relationship as neither too close nor too distant. This balance is also identified by terms like 'maturity', and by claims that the national unions-ALP relationship has evolved in ways, and to an extent, not found elsewhere. The need for a balance between dependence and independence has fostered a cherry-picking approach premised on a belief that useable bits of the American pressure group type approach can be plugged into an existing social democratic relationship.?

The contradiction between independence and dependence was not obvious during the YR@W campaign when the ALP was in opposition, but the ACTU has had considerable difficulty in maintaining the momentum for its union revitalisation campaigns; and, the perception prevalent among union members that the ACTU was running a pro-ALP campaign during the 2010 federal election contributed to the failure of the union movement to have a significant impact in the 2010 election campaign.

The ALP retains an affiliation model that privileges a small number of traditional unions at the expense of other unions and social groupings. The ALP's largest affiliated union, the SDA (retail), has just 230,000 members (less than the number of voters in two federal electorates) and 8 of its former officials sit in the 103 member federal caucus; twice as many as the ACTU contingent. The ANF (nursing) has more members than the SDA and none of its former officials are in the FPLP (caucus). Nearly half (49 of 103) of the federal caucus have full-time union official backgrounds, the number with full-time experience in the community organisations the ALP would like to engage with can be easily counted on the fingers of two hands.

Despite often stated ambitions to do so, there is little evidence that unions and the ALP have been able to broaden their links with community organisations beyond the narrowing base of blue collar unions. The full transition from dependence to independence has yet to be made.

Source: http://trevorcook.typepad.com/weblog/2012/10/time-to-rethink-unions-alp-connection.html

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There's a New Google Wallet on the Way

Google Wallet is getting an overhaul, and Google has started accepting requests for invites to the new incarnation of its mobile payment platform. While there aren't any details about what exactly will be new about the upcoming wallet, the invite process asks you whether you're using Android, iOS, or "other devices," which indicates some big changes allowing the system to work across platforms. More »


Source: http://feeds.gawker.com/~r/gizmodo/full/~3/HBICWUUHHZ8/theres-a-new-google-wallet-on-the-way

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Sunday, October 21, 2012

Social Engagement Strategy: The Serious Business of Taking ...

Earlier this month, a Facebook user, Richard Neill put up a post that suddenly went viral. The post was a rant against Maxipad maker Bodyform alleging that they?lied in their advertisements.

Rather than just let it go and hope the 84,000 or so ?likes? would be forgotten with the next viral wave, Bodyform put up a response immediately and turned the whole episode around. Their video response to Richards post was a masterpiece and worked to Bodyforms advantage like a charm.

You might think that kind of response is something that comes of a great ?social media marketing framework? or some super strategy. Perhaps, but in my opinion, I think not. And I?d also add that it is not about the platform, or the technology either, but about the actual tone of engagement Bodyform chose.

Let me explain.

Take a step back and look at what really has happened to us with all this social brouhaha. One of the most important impacts its had on us, in my humble opinion, is the sense of lightness it has brought to our basic cognition of communication itself. It has loosened up the whole ritual of writing and expressing thoughts and emotions. There are a lot of people I know who never wrote letters or sent emails longer than a line or two, because they?weren?t?up to framing sentences. It just did not appeal to them. But today social tools like Facebook have allowed them to step out of that mental block and got them sharing and engaging more frequently and with more people than before.

In a way it has sort of disrupted our mental blocks and mind-sets and loosened us up, giving us channels to share, incentives to comment, to collaborate and express views more freely, more openly. And add to that tools like twitter, which have further made us effective in how we say what we want to say. Result ? there is more sharing, more humour, satire and empathy now than ever before. All this is happening at the audience end ? the customers and influencers.

On the other end, from an organizations point of view, Public Relations has always been, and will always be serious business. Representing a corporate brand and taking its communication to the world was a very important job and called for a grim no-nonsense approach.

And here is my view of the basic problem: The new social networking paradigm thrives on various levels of simplicity of?engagement,??informality and lightness. Don?t get me wrong ? none of that in anyway undermines the importance or seriousness of topics involved in conversations. Marketing and PR are perhaps challenged to fit into that ask, and it is a sort of a struggle ?to get out of that traditional mode of being rigid and all too serious. Years of?serious pursuit of serious objectives can make it a big challenge to suddenly change gears and make it a lighter pursuit of the same serious objectives: engaging with an audience on a radically new platform, in a dramatically lighter vein, where satire, sarcasm, humour, maybe even a little flippancy perhaps work best, but without losing sight of the basic serious purpose of managing that brand.

Bodyform?s case is an excellent example of a firm responding to that supposedly negative post in the right spirit ? with the same sense of humour and satire that Richard meant it in. Richards rant was certainly not a call to war

The best laid Social CRM or Social Engagement Strategies and plans may amount to nothing if there isn?t room for some lightness, some humor and, oh yes, a lot of conversation.

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Source: http://successfulworkplace.com/2012/10/20/social-engagement-strategy-the-serious-business-of-taking-things-lighter/

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Grand Junction Woman, Ex-Show Horse Win A State Title ? CBS ...

(credit: coloradostatefair.com)

(credit: coloradostatefair.com)

GRAND JUNCTION, Colo. (AP) ? It?s good to have an old friend you can count on when problems occur, even if you and that friend have not spent a lot of time together recently.

For Ashley Leigh of Grand Junction, that friend is Joe, a 24-year-old paint gelding. He came to Ashley?s rescue in August at the Colorado State Fair, when Ashley?s regular show horse got spooked by the noise of a helicopter ride nearby and was so wound up that Ashley?s mother, Jesse, decided it was not safe for Ashley to ride him.

They asked permission of officials at the 4-H horse show for Ashley to switch horses to Joe, whom she?d brought along to compete in a few gymkhana events. The officials gave the OK, and Jesse told a distraught Ashley to just try to have fun and enjoy her ride, not to worry about winning.

?The moment she got on she was all smiles,? Jesse said. ?They did a lot better than any of us expected.?

That?s a bit of an understatement. Ashley and Joe came home with the state championship in the upper division Western category for riders age 14 and 15. They were reserve champions in English division for the same age level. And they were third in the ranch horse category at that age level.

Joe and Ashley go back a long time. He was one of the first horses she rode, when she was just 2, in a special basket saddle imported from England. She also competed in horse shows on him before she was 5, with her mother holding the halter.

And it?s not as if Joe was unfamiliar with the show ring. He won the working hunter category at the Paint Horse World Show in 1999 for Deb Scott of Grand Junction, Ashley?s grandmother.

But not long after that, Joe and Ashley parted ways. He was sold to a family in Olathe, with three youngsters who won a variety of competitions with him over the next decade. However, a little more than a year ago, the family decided Joe was getting too old to continue competing. They gave him back to Jesse, and he returned to their farm north of Grand Junction, although not initially to compete.

?The main reason we brought him out of retirement was that he was limping and just looking bad,? Jesse said. ?We wanted to get him back in shape and we thought it might help his leg if he started working.?

And, old campaigner that he is, ?He just lit up when he went into the arena,? she added.

Even so, Ashley and Joe didn?t spend a lot of time competing together. ?The first time I competed with him was at the Mesa County Fair? in July, she said. And then it was only in some gymkhana events.

But they did well enough in those events for Joe to accompany Ashley and her other horse. Jackson, to the state fair in Pueblo. And he was there waiting to help when she needed him.

Now Jackson has been sold, and Ashley and her family are looking for a new show horse. In the meantime, Jesse said, ?She has good old Joe and he needs regular exercise. He has a forever home here.?

Said Ashley, ?I really like him and I?m glad we got him back. I hope I can keep riding him a long time.?

- By BOB SILBERNAGEL, The Daily Sentinel

(? Copyright 2012 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

Source: http://denver.cbslocal.com/2012/10/20/grand-junction-woman-ex-show-horse-win-a-state-title/

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During a Move Make Sure a Tool Box is the Last Item You Pack

During a Move Make Sure a Tool Box is the Last Item You PackThere are so many little tasks at the last minute when moving such as removing a door from hinges to get furniture through that it makes sense to ensure your toolbox is the last thing you pack and the first item you unpack when arriving at your new home.

Reddit user ,grwwn points out other situations where having a toolbox handy helps keep moving stress to a minimum such as opening stuck windows and hanging or removing a nail. Along with a roll of toilet paper it will almost always find itself useful as the first thing you unpack. Photo by Wonderlane

When moving, make sure a tool box is the last thing you pack and the first thing off the truck | Reddit

Source: http://feeds.gawker.com/~r/lifehacker/full/~3/MXsPVlZ7WeI/during-a-move-make-sure-a-toolbox-is-the-last-item-you-pack

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Saturday, October 20, 2012

Making Sense Of Presidential Polls

Copyright ? 2012 National Public Radio. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

FLORA LICHTMAN, HOST:

Up next, a trip to the polls. This is SCIENCE FRIDAY on NPR.

(SOUNDBITE OF ARCHIVED AUDIO)

UNIDENTIFIED MAN: At the end of that first debate, the uncommitted voters we surveyed overwhelmingly, 46 to 22 percent, said Governor Romney...

UNIDENTIFIED WOMAN: It's a poll of polls that we're showing, which is an average of all the polls. You've got Romney up by one.

UNIDENTIFIED MAN #1: President Obama enjoys a double-digit lead among women.

UNIDENTIFIED MAN #2: Four new polls showing Governor Mitt Romney is now in the lead.

STEVE INSKEEP, HOST:

President Obama leads Mitt Romney by seven point...

UNIDENTIFIED WOMAN #1: President Obama and Mitt Romney now virtually tied among likely voters who are woman in a dozen battleground states.

LICHTMAN: What? I mean, really, what does this often conflicting data deluge tell us? You've got the Pew polls, the Gallup polls, the Quinnipiac polls, along with polls by CBS, NBC, ABC, CNN, NPR, Fox News and then there's the likely voters, swing-state voters and the undecideds. It's a mess.

So which numbers should you pay attention to? And are these polls even reliable indicators of how the candidates will fare on November 6th? Well, maybe if you slap a regression on them, say my next guests.

If you've been wonking out over the election this year, you'll likely know them. Nate Silver is a writer for the New York Times election blog FiveThirtyEight. He's also the author of "The Signal and the Noise: Why So Many Predictions Fail - But Some Don't." In the last presidential election, Nate predicted 49 out of 50 states correctly. He joins us in our New York studios. Welcome to SCIENCE FRIDAY, Mr. Silver.

NATE SILVER: Yeah, thank you.

LICHTMAN: Sam Wang is founder of the Princeton Election Consortium at Princeton University in New Jersey. He's also an associate professor of neuroscience and molecular biology there. He predicted the last presidential election almost perfectly, off by only a single electoral vote. He joins us by phone. Welcome back to SCIENCE FRIDAY, Dr. Wang.

SAM WANG: Thanks, a pleasure to be back, Flora.

LICHTMAN: All right, let's start with your best guesses for this election and the odds of winning, too.

SILVER: So we do think of things in terms of odds or probabilities. I used to play poker, before I started covering elections, and you so you get very used - if you look at sports, I also used to write about baseball - you get very used to thinking in terms of who's ahead and who's behind but like a point spread.

And we think right now Obama's about a 70-30 favorite, mostly based on the fact that in the states that will be pivotal in the electoral college, like Ohio, Wisconsin, Iowa, he seems to be ahead in the average of polls - there's a lot of noise - in the average, though, by a couple of points. And this late in the election, having a two- or three-point lead in Ohio is more meaningful than you might think.

LICHTMAN: Sam, does that fit with your guess, too?

WANG: I think that's an excellent summary. I will say that I put the probability somewhat a little bit better. Expressed in odds, I would put it at about nine to one for Obama.

LICHTMAN: Nine to one?

WANG: Yes.

LICHTMAN: Wow.

WANG: Nate and I could, in fact, have a wager on this.

(LAUGHTER)

LICHTMAN: You should. By the way, if you want to get in on this conversation, our number is 1-800-989-8255. That's 1-800-989-TALK. And you can always tweet us @scifri.

Because I think we have a lot of mathematically minded listeners, can you guys give me just a thumbnail sketch of how these models work? What do you take into account other than the polls? Let's start with you, Nate.

SILVER: So every model is different and has more or less factors in it, but we're looking at state polls, national polls and economic data, essentially.

LICHTMAN: Economic data like...?

SILVER: Some major economic statistics like GDP, like jobs, like inflation. But the closer we get to election day - it starts out saying, the polls back in April or May don't tell you very much, so it's basically just an economic model, looking at the history between the relationship between how incumbent presidents do and how well the economy performs.

But by this point in the year, the economy is priced in to the polls, for the most part. Voters' evaluation of it should be reflected in their candidate preference. So now we're much closer to being a pure polling-based model.

LICHTMAN: But what about you, Sam?

WANG: Mine's a little bit different. It's a bit more minimalist, where I've been using polls alone all the way. My feeling about that is that a model like Nate's tells us a lot about the initial conditions where the playing field begins. But what I've been after since 2004 is coming up with an unbiased thermometer that just tells us where things are today and then a little bit of an estimate about where things are going to go in the next few weeks, so state polls only and using robust median-based statistics to get rid of outlier points.

LICHTMAN: So state polls only. I think this is an interesting question. What's wrong with the national polls?

WANG: Well, national polls are superb, but the problem is that they survey people in states that aren't going to be pivotal in determining the outcome. And the fact of the matter is that state polls have many times more respondents. And so in fact one can get a much lower-noise estimate of the actual outcome in electoral votes, not - you know, it's like a thermometer. It's not degrees Fahrenheit, not degrees Celsius, but electoral votes.

And when it comes down to it, what you want is electoral votes, and state polls do - are focused like a laser on that because we care much more about Ohio voters in this calculation than, say, you know, no offense, Vermont voters.

(LAUGHTER)

LICHTMAN: I mean, will it come down to Ohio based on your models, Nate?

SILVER: We have Ohio as being - so we think the decisive vote in the election will be case in Ohio almost half the time. Ohio is disproportionately important in this election. One reason is, typically, it's a bit Republican-leaning relative to the nation. This year, Obama's polling has held up pretty well there, and if he wins Ohio, it's very hard for Mitt Romney to have any kind of winning scenario. He'd have to almost sweep all the other competitive states to win if he loses Ohio.

LICHTMAN: Can you estimate the chance that it will come down to like a single voter, a person in Ohio?

SILVER: So we estimate the chance of a recount, which means what we call the tipping-point state, the decisive state, is within half a percent, so you'd have an automatic recount. And that chance is fairly high, we think about 15 percent, that we won't know necessarily on November 6th who will win.

There's also a chance, a remote chance of an electoral college tie, even. But for the most part, I think Sam and I are agreed, that if you look at those state polls, Obama has a tiny bit of a lead right now.

WANG: I should say that I found it really dispiriting when I came into this game living in New Jersey because, you know, my vote doesn't count for very much in the presidential race. And I did a calculation similar to Nate's asking, how powerful are individual voters. And I have to say it would be a great to be a voter in New Hampshire, Nevada, Ohio. Those people have a lot of leverage this year.

LICHTMAN: I wanted to ask you about this. This is amazing. You actually, like, did a comparison. If you live in New Jersey, or you live in Pennsylvania, how much your vote counts. Run through who's got the least amount of power.

WANG: Vermont's down there. California's down there because California is such a large state and, you know, is very reliably Democratic over the last few elections.

LICHTMAN: So does that mean if you're a Vermont voter, what do you suggest that person do to influence the election more?

WANG: Drive to New Hampshire.

(LAUGHTER)

LICHTMAN: And that's because it's closer there.

WANG: Oh absolutely, yeah, and there are also down-ticket races that are quite close, Senate and House races, where there's a lot of suspense, I think over things like who's going to win which seat and control of the House. Things like that are I think very much live on the playing field.

LICHTMAN: There was a headline in the New York Times yesterday: Campaign sees Latino voters as deciders in three key states. Does that sound right to you guys?

SILVER: Well, you know, if you look at Colorado and Nevada and New Mexico, there are a fair number of Latino voters, although on the whole, Latino voters are underrepresented in swing states because more of them live in California, or New York, or Texas or to some extent even New Jersey, other states on the East Coast, which aren't very competitive at all.

So if you're purely Machiavellian, you might not want to appeal to Hispanic voters as much just based on the fact that most of them are in deeply blue or, in Texas' cases, deeply red states.

LICHTMAN: So you wrote about this on your blog, but swing states - and this was interesting to me because I had never heard this - aren't necessarily the closest states. Is that right, Nate?

SILVER: Well, so for example in 2008, Obama, the closest states were Missouri, North Carolina and Indiana, all within about a point or so. But Obama won that race by seven points. Those electoral votes made his scorecard look prettier, but were superfluous. So it was still usually the Ohios, and the Floridas, the Colorados, Iowas and Virginias that are closer to where the overall national average is.

That's why we try and use this term tipping-point states, where you go from winning 270 electoral votes to losing, instead of just meaning swing states as in a close state.

LICHTMAN: Close and that you have enough electoral votes to matter, I guess.

SILVER: But some states - so, we have for example Nevada as being actually more important than Florida in this election, right, even though its population is much smaller, because Romney's polling has been pretty decent in Florida lately, but Obama doesn't need Florida to win, whereas Romney might need Nevada to win, especially if Obama wins Ohio.

LICHTMAN: I grew up in Missouri, and we were always told that we were the bellwether state. Is there any truth to this, Sam?

WANG: Well, states are - all those bellwether arguments are little miniature versions of these complicated statistical arguments that we're making, right. Because it is quite often that a state that is won by the winning candidate is going to come up as these bellwethers. And Missouri's in that category, Ohio's in that category, and there's some truth to it. But there's a larger picture.

And there are always rules, you know, the taller candidate wins, things like that.

(LAUGHTER)

WANG: And so most of those rules are mostly true, but it's except when they're not, and that's I think where the power of this larger statistical approach is very helpful.

LICHTMAN: What about likely voters? That's always confused me. How is that calculated?

SILVER: So, in some ways, it's easier to know who people would vote for than whether they're going to vote. A lot of people say they're going to vote and don't. So pollsters have different techniques to try and filter out people who have a candidate preference, but they don't think will turn out. But that part of it is where it's more of an art than a science. One conflicting piece of information we have, by the way, is that the polls show us that Mitt Romney has a - does better on these likely voter polls than among registered voters.

And yet if you look at polls of people who have actually voted early, voted already, Obama seems to have an edge. So the polls are anticipating a big enthusiasm gap, I call it, helping Mitt Romney, but Obama also has a strong ground game, a strong turnout operation that could mitigate that, to some extent.

WANG: Money in the bank.

LICHTMAN: Money in the bank. So - but how are they even - how do you tell whether someone's a likely voter or not?

WANG: There are these screens. Like the Gallup, for instance - I'm sorry. I'm - I think Nate knows much more about this. But there are these screens where you ask: Did you vote in the last election? Do you know where your polling place is? Are you, you know, I don't know, are you aware when Election Day is?

LICHTMAN: Do they use demographics like age and race and things like that, too?

SILVER: So, usually, they don't make assumptions about whether you vote just based on that. They'll ask you questions about your interest in the campaign. So, for example, as Sam mentioned, a common question is: Do you know where your polling place is? That would indicate some level of investment in the election, where if you're going to go vote, you probably ought to know which church or school you're going to go to. At the same time, you see big differences in terms of different methods that are applied.

Some of them are tested empirically. Some are just kind of best guesses. So, as Sam says, if you have votes in the bank, then it seems like that ought to count for something. And one advantage Obama does seem to have in this election is with - if both sides get a good turnout, he should probably win. The polls that we mostly use are based on likely voters. Among registered voters, Obama is almost certainly ahead by several points right now in the key swing states, as well as in the national vote.

LICHTMAN: Let's go to the phones. Elizabeth in Salt Lake City, welcome to SCIENCE FRIDAY.

ELIZABETH: Thank you. Hi. How are you? And I'm a big fan of Nate Silver, actually, which makes me a double nerd, I think. So...

(LAUGHTER)

LICHTMAN: You're in good company.

SILVER: Thank you.

(LAUGHTER)

ELIZABETH: So my question is: I just wonder about sort of perverse incentives for news media outlets to present certain polls, and for two reasons: One, I read something recently - I can't remember where - where they were talking about, you know, keep us on the edge of our seat, kind of like sportscasters. So it's good to say, oh, it's going this way or that way. And then also, you know, like, say, a very conservative news outlet to say, well, Mitt Romney's going to win, so that everyone feels like they're going to vote for a winner and they're more likely to vote for him. Is there any of that going on?

WANG: Oh, very much so. The news media are always interested in the new story. When Obama's really up on a post-convention high, there's nothing more juicy than to, you know, dog-pile on when things look like they might be less than favorable. And when there's an outlier poll, well, gosh, if the poll's at the edge of the group, then that's much more interesting than a poll that just says, you know, things didn't change.

ELIZABETH: Oh.

LICHTMAN: Thanks, Elizabeth, for calling.

ELIZABETH: Thank you so much.

LICHTMAN: You're listening to SCIENCE FRIDAY, on NPR. I'm Flora Lichtman. So, you know, I also wanted to ask you about whether there are youths working for the...

(LAUGHTER)

LICHTMAN: ...campaigns themselves.

SILVER: For the campaigns.

LICHTMAN: Yeah.

SILVER: So I think election is a weird thing, and I used to cover baseball during kind of the moneyball revolution, basically. And that was changed from outside, where people outside, like Bill James, said: There's a better way to build a winning baseball team, and the baseball teams eventually followed suit. In politics, the campaigns are often fairly sophisticated about being data-driven. It really is more kind of the news media that isn't so much, because they do have perverse incentives to pile on with the story, to pick - I mean, you know, for example, the Gallup poll right now still shows Mitt Romney six points ahead.

No other survey indicates a result at all like that, but that poll gets a disproportionate amount of attention because it's attention and headline kind of grabbing. So, you know, Sam and I both have methods that ensure we look at all the polls, basically. And sometimes, it's very disciplining relative to when you only hear about one or two in the kind of news media scrum.

LICHTMAN: We want to just be super clear that we're really not encouraging voter fraud here on SCIENCE FRIDAY.

(LAUGHTER)

LICHTMAN: Do not actually go to another state and vote. Go to your own state.

WANG: No. You can drive a little old lady to vote.

(LAUGHTER)

WANG: But you voted at home.

(LAUGHTER)

LICHTMAN: When you talk about your models, it seems like you say that, you know, some states are just going to be 60 percent, let's say, Romney and 40 percent Obama. And so four out of 10 times, you're going to be wrong. If you took in to account more parameters, do you think you could make that certainty go up?

SILVER: No. I think - so there are a lot of models that that do try and be more complicated. And, you know, our model has a lot of things in it, right? It's not super-simple. But if you look at models, for example, built on different economic statistics that are layered together in different ways, they claim to have pinpoint accuracy, and they don't actually do very well when applied in the real world. So I certainly think you have to look at polling data, I think, with polling-plus - economy, excuse me. You can start to make some progress.

But there are so few elections historically - only, I think, it's the 17th since World War II. And it's a complex behavior, that polls are a nice shortcut, just all you have to do is make the assumption that people are being reasonably truthful about who they're going to vote for and take a snapshot from there. If you try and rebuild from first principles, then it's - we'd like to have scientific precision in doing it, but it hasn't always worked very well, and people have tried that.

WANG: You know, I think those models tend to - those complicated models tend to over-fit, so they're trying to fit every little jot in the noise. I think where those more complicated models are useful are probably where there's missing data problems, like if we don't know what's happening in some district in, say, Missouri, then something - I mean, for instance, things that Nate did four years ago did a very good job of filling in what one could call a missing data problem. But polls are - if you have polls, they're better than almost anything else.

LICHTMAN: What about learning algorithms? You know, we hear about these on SCIENCE FRIDAY from time to time that sort of make themselves better.

SILVER: Well, I think you have to consider whenever you're looking at a problem: Are you in a data-rich or a data-poor environment? In some ways, for example, if we do predictions of the Senate races, which we also do, it's an easier problem to solve, in some ways, because you have 30 or 35 Senate races every other year that are fairly independent of one another. You might have national trends, but you have two different candidates running in every state.

With the elections, it's - you have 50 different states, but it's still the same two candidates. The same factors will affect voters for the most part in the same ways in the same state. So you can't - you have limits based on how much data you have. And no matter how fancy your approach might be, if you only have 15 or 17 elections to look at, only about 10 of which you really have robust polling, then you can only get so far.

LICHTMAN: I have literally 20 seconds left, but could you do this calculation 15 years ago? Would it be possible with the amount of data we had and the computing power we had?

WANG: Not enough polls.

LICHTMAN: And not enough - amount of polls. That's a major problem for you, too, Nate?

SILVER: Especially with more and more state polls now. That's quite helpful. You used to have national polls in maybe a couple of swing states. And now, I agree with Sam, the state polls or where most of the kind of value information is at.

LICHTMAN: Thank you so much for joining me today, guys. This was really interesting.

WANG: Thank you.

SILVER: Thank you.

LICHTMAN: Nate Silver is a writer for The New York Times election blog, FiveThirtyEight. Sam Wang is the founder of the Princeton Election Consortium at Princeton University in New Jersey.

(SOUNDBITE OF MUSIC)

LICHTMAN: This is SCIENCE FRIDAY, from NPR.

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Source: http://www.npr.org/2012/10/19/163245520/making-sense-of-presidential-polls?ft=1&f=1007

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